Hanna Kristín
Skaftadóttir

I hold a Ph.D. in AI and business process automation from the University of Iceland and am the CEO of Sanitica AI. As Associate Professor of Applied AI & Information Systems at Bifröst University, and lecturer at the University of Iceland and Reykjavík University, I teach applied artificial intelligence, automation, fintech, applied informatics and data-driven decision making.

With over two decades of experience in innovation, development and finance, I have founded five companies and advised more than 150 clients over the past 10 years through Poppins & Partners and my own practice at Data Safari. My career includes roles at Íslandsbanki, Deloitte and KPMG, including the audit of the Central Bank of Iceland, before I started my own business in 2014.

My research focuses on artificial intelligence, digital finance and organisational technology adoption, with particular emphasis on explainable AI (XAI), socio-technical governance and natural language analytics. I am an active participant in international research collaboration, including MSCA Digital Finance (co-lead of doctoral training) and the COST FinAI research network.

I am an MIT-certified VMS mentor, serve on the board of Hefring Marine, and represent Iceland on CEN/CLC JTC 21, the European standardisation committee for the EU AI Act. I previously served on the advisory board of Nordic Smart Government & Business. I have given talks on AI, automation and the future of business across the world.